Poultry sector is a largest growing sector in the country. The main reason is its demand and gap in per capita consumption in protein requirements in Pakistan. The human diet in Pakistan is deficient with respect to proteins of animal origin. At present 66 per cent of the people are deficient in protein. Around 70% of the population is engaged in Agricultural sector. Agricultural sector contribute 25% in GDP and the livestock contribution in agricultural sector is around 40%. In addition, Livestock and Poultry Sector provide food to 160 Million populations in the form of Protein-Milk, Meat, Eggs as well as skins and hides for value-added exports of quality leather goods. A continuous increasing demand opens doors for investment in poultry sector. Keeping in view the high demand of poultry sector, Madina Feed Mills (Pvt) Ltd was established in 2005 under the flag of Ali Group of Companies. The aim to establish the company which cater the market need of poultry farming related activities like production of Poultry feed and broiler chicks for the consumers of white meat. Firstly company has initiated with the establishment of seven Broiler Houses having capacity of 210,000 birds. With in next three years the same will be extended upto 500,000 birds. The machinery and other related equipments have been imported from Belgium keeping in view the objective of Ali Group the moderation with quality. Annual turnover of the company is above US $ 05.25 Million.